Tuesday, March 30, 2010

Billboards: World at Prayer

Perhaps you've seen one of the twenty plus billboards around Charleston, particularly along I-26, that look like this? If you follow the url on the billboard, www.worldatprayer.org, you're taken to a website hosted by "Family Theater Productions", which is a part of "Holy Cross Family Ministries", which was started over fifty years ago by a Catholic priest, Servant of God, Father Patrick Peyton, whose cause for sainthood formally began in 2001. Here's a little information about the billboards... In 1947, a Los Angeles outdoor advertising company representative was taken by the slogan, "The Family That Prays Together Stays Together ™." He heard in on the "Family Theater" radio series. The company offered to put the slogan on vacant billboards as a public service. The idea caught on with other advertising companies. Over the years messages included "Troubled? Try Prayer!" "Don’t Give Up! Pray. It Works," "God Makes House Calls" and "God Listens," each one followed by "The Family That Prays Together Stays Together ™." These messages have appeared on more 100,000 billboards throughout the country, courtesy of outdoor advertising associations and companies, and have been seen more than 400 million times, according to outdoor advertising associations’ estimates. The campaign continues today with three new, contemporary posters designed in 2001, that have received a record number of orders from billboard companies. Remarkable! To learn more about Father Patrick Peyton, visit here. To see more and learn more about the billboards, visit here.